Pontiac Cove Marina has been in the Morgan family for more than 50 years. It began when Joe and Alice Morgan bought the business in 1964. Now, the third generation is a part of PCM's management. Read our story here.
Pontiac Cove Marina (or Pontiac Boat Dock, as it was called in the early days) has been in the Morgan family since Joe and Alice Morgan bought it in 1964.
They started out with a small store, featuring mainly fishing tackle and bait. They had a few boat slips and fishing boats to rent. Fishing was the main reason folks came to Bull Shoals Lake back then, and it continues to be a very popular pastime. But the purpose for spending time on the lake has evolved. Boating, swimming, scuba diving, water skiing, wakeboarding and sailing are a few of the many reasons people visit Bull Shoals Lake each year.
Joe and Alice had two sons, Tim and Dan. Their younger son, Tim, bought the business May 1, 1978. He changed the name to Pontiac Cove Marina in the early 1980s. He grew the business to what it is today: a thriving operation with 250 boat slips, pontoon, tritoon and fishing boat rentals, a scuba air station, fuel dock and a store that sells fishing licenses, bait, tackle, boating accessories, water toys, souvenirs, beer, soda, snacks and more. In addition to the marina, the Morgans also operate the Pontiac Campground and built Lake Harbour Resort in 2012.
Tim and his wife, Johnna, still own Pontiac Cove Marina today. Their daughter, Jabet, and her husband, Matt Wade, moved to Pontiac in 2006. Jabet manages the daily operations at the marina; Matt works full-time at the marina and is also a licensed professional land surveyor. They have two children, Lola (4) and Finn (2). Tim and Johnna's son, Caldwell, lives in Kansas City, Missouri, with his wife, Kate, and son, Liam (1). Caldwell is a civil engineer, and Kate is an elementary school teacher. Joe passed away in 1983; Alice in 2000; Dan in 2012.